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Wendy Clark

Wendy Clark

The Coca-Cola Company

Senior Vice President, Integrated Marketing Communications and Capabilities

Wendy Clark joined The Coca-Cola Company in September 2008 as senior vice president, integrated marketing communications and capabilities.  In her role, Clark oversees global design, content excellence, media connections, interactive and community marketing, experiential marketing and partnerships and continued advancement of marketing capability development at The Coca-Cola Company.

Under Wendy’s guidance, her team has achieved a great deal during her time at the Company, including leadership of The Coca-Cola System’s largest-ever marketing activation for the 2010 FIFA World Cup in more than160 countries. Her team has a leading voice on evolved consumer engagement under their Liquid & Linked communications strategy, leveraging the power of authentic brand stories that spread through owned, earned, shared and paid media connections to create shared value.

In 2009 and 2010 FORTUNE featured Wendy in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.

Prior to joining The Coca-Coca Company, Clark was senior vice president, advertising for AT&T, the world’s largest telecommunications company. From delivering the iconic AT&T “globe” logo into the 21st Century to making the “Your World. Delivered.” tagline synonymous with AT&T, Clark was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history.

Wendy’s efforts were recognized in November 2007, upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. In addition, AdAge magazine cited Clark as “one of the most important women in marketing” in its “Women to Watch” 2007 issue.

Prior to joining AT&T, Clark served as senior vice president and director of client service at Omnicom shop, GSD&M, overseeing the firm’s 26 accounts and 120+ account service team.

Clark is a board member of the Association of National Advertisers, is an advisory board member of Canoe Ventures and IDEO.org, serves on the board of trustees for the Atlanta International School and is a board director for The Jack & Jill Late Stage Cancer Foundation.  She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.

My Speakers Sessions

Tuesday, November 8
 

5:00pm