Blair MacIntyre is an Associate Professor in the School of Interactive Computing at the Georgia Tech, where he’s directed the GVU Center's Augmented Environments Lab for over 10 years. He has conducted Augmented Reality research since 1991, with the goal of understanding AR’s potential as a new medium for games, entertainment, education and work. He has collaborated on a variety of AR projects over the years, focusing in the past five years on handheld AR game design, interaction and evaluation. Dr. MacIntyre leads the Qualcomm AR Game Studio and Argon AR Platform projects at Georgia Tech. His research has been supported by a variety of technology and content companies including Alcatel-Lucent, Hewlett-Packard, Motorola, Nokia, NVidia, Sun Microsystems, Texas Instruments, Turner Broadcasting and Qualcomm.