Public Relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:
Lisa will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:
In today's technology landscape, social media is everywhere, and every brand, company, organization, and person is trying to figure out how best to use it. Brands in particular strive to maximize interaction with consumers and drive sharing of their name and products. With the rise of Zynga in particular, brands have started marketing within social game environments. For example, you can shop at Old Navy in CrowdStar's "It Girl" or buy a slurpee from 7-11 in Zynga's ”FarmVille." While brands can reach their audience from this perspective, there is still something lacking in the interaction. Enter real social creation.
Join Marshall Sees Jr, founder of gaming start-up MOWGLI to learn how brands are creating games that enable people to create something real, with their friends, and then take it outside the game. For example, MOWGLI's game Songster enables users to easily create original music by dragging and dropping loops in a game environment. This act of creation results in a significantly more compelling reason for users to share what they've done. The exciting thing is that the concept of real social creation can be harnessed by any company in a way that drives their consumers to a deeper interaction and connection with the brand online.
Key Topics:
Please join Dorothéa Bozicolona-Volpe @ 22squared as she guides attendees through some of the best technologies the state of Georgia has to offer!
Georgia based technology firms with solutions in the areas of digital advertising, mobile, marketing, social media monitoring & marketing, CRM, eCommerce solutions and content distribution will be sharing case studies and best practices for your business!
Host Company:
22squared: 22squared is an 89-year-old independent agency with a startup mentality. We help our clients cut through the grey of complexity with a black and white perspective by encouraging brands to choose an enemy that gives them a potent and provocative reason for being, one that consumers can get behind and talk about. We apply this approach and other proprietary conversation strategies to create exponential ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors and other iconic brands. If you’d like people to start talking about your brand, check us out at 22squared.com. We’re looking forward to the challenge.
Presenting Companies:
BLiNQ Media: BlinqMedia, BLiNQ Media is a Social Engagement Advertising (SM) company that delivers break-through social media advertising results with real-time audience insight for agencies and big brands. A leading global innovator in social engagement advertising, BLiNQ delivers rapid, scalable results through a blend of technology, experience and proprietary processes.
BLiNQ has developed the most innovative Facebook advertising platform, BLiNQ Ad Manager (BAM). BAM is easy to use and automates complex campaign planning, execution, management and insight. BLiNQ was one of the first companies in the world to obtain Alpha access to the Facebook Ads API and is continuing to partner with emerging social media advertising platforms. Agencies currently tapping the power of BLiNQ Media and BAM include WPP’s Group M, Publicis, Omnicom World Group, IPG, Turner Media Group, Havas Digital and 22Squared, among others.
Fanforce: Fanforce is an innovative software platform that is transforming how the world mobilizes and manages its fans. Fanforce tells you what your fans are doing, guides you on how to mobilize more fans into action, and helps you create emotional connections that drive more engagement. It is the ideal solution for organizations who 1) have fans, and 2) have specific things they want their fans to engage in.
Gabacus: Gabacus delivers the ability to identify and target the right audience in real-timefor high conversion rate. The targeting is accomplished using real-time patterndetection on social media content based on content, topics and location.
Looxii: Looxii (look-see) is a next generation social media monitoring platform designed with simplicity in mind. The software delivers powerful social media insights with minimal clicks. It is currently used by many happy customers – mostly digital agencies – pushing the boundaries of what social media can do for business.
PlacePunch: PlacePunch is a location-based marketing platform that enables businesses to drive more customers to their venues, build customer loyalty and gain new insights into their customer base. PlacePunch includes tools to run loyalty and marketing programs that integrate with Foursquare, Facebook, Twitter and other location-based social networks
Rocket Dispatch: Rocket Dispatch believes in delivering effective communications as cost-effectively as possible. Because of our unique blend of strategic partnerships, use of open source technologies and a focus on keeping corporate costs low, we believe we can change the paradigm of effective communications. Sending mass messages, regardless of channel - Email, SMS, Voice, Chat, should be a bolt-on to your existing application, not a high-price, slow-to-market effort. With the Rocket Dispatch API, we achieve that.
ShopVisible: ShopVisible delivers evolving commerce solutions for clients--companies who are seeking better experiences and relationships with their customers enabled by agile, extensible, and seamless technology. For ShopVisible, commerce is more than a well-facilitated transaction; it's an entire ecosystem of people, processes and technologies coming together. Our SaaS on-demand commerce platform provides the innovation and adaptive structure to help companies and their communities thrive everywhere that transactions take place.
Soket: Soket is a SaaS-based, “loyalty command center,” enabling local organizations and their PR and Marketing agencies to orchestrate how they interact with patrons online - from social networks to their own websites.
Teledini: Teledini brings the magic of a smart phone to your browser. By combining rich content integration with a full-featured phone service, Teledini changes the way you communicate. Make and receive calls right from your browser for free without disrupting your surfing. This isn't some crappy streaming audio phone. We're talking full SIP-based VOIP service right in your browser. Import or sync your contacts? Manage voicemails? Custom skins and audio effects? Yep. And the phone network? Peer-to-peer, local, long distance... even your own phone number! And yes, multi-device support and custom ring plans.
TripLingo: TripLingo provides international travelers a customized application containing the language and culture tailored to their unique needs for their trip. Unlike unwieldy phrasebooks with out-of-date information or complex, boring software focused on fluency and phrases you’ll never use, TripLingo creates a tailor-made experience just for your travels. TripLingo equips travelers with all the slang, culture and context they would ever need to practice at home or use while traveling. Fun, clear, concise, even flirty, TripLingo helps you communicate with the locals in the way they speak, master pronunciation with audio clips in articulated or conversational speeds, and memorize a set of phrases with intelligent flash cards all from your phone on the go even without a network connection. TripLingo is there when you need it; accessed via the web and through native iPhone, Android, and Windows mobile devices. Make the most of your travels and go from boorish to sophisticated in minutes with TripLingo.
TwitPay: TwitPay is the leading provider of easy, secure payment solutions for social networks. Headquartered in Atlanta, Georgia, its patent pending technologies and breakthrough applications allow organizations and merchants to generate revenue from their social networks. The company is funded by TomorrowVentures and CompuCredit.
Vitrue: Vitrue is the leading Social Relationship Management (SRM) platform, a software-as-a-service (SaaS) technology, that partners with brands, marketers and agencies around the world to maximize their social community engagement. The Vitrue SRM platform gives brands the ability to scale across multiple social networks, target global to local, and publish content that drives and facilitates the two-way dialogue between brands and their fans. In addition, Vitrue, an original Facebook Preferred Developer Consultant, provides clients access to deep analytics, industry insights and best practices, product training options and high-touch customer service, giving brands a competitive advantage.