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Tuesday, November 8

9:00am EST

The Anthropology of Mobile Apps: What You Need to Know to Build an Effective Mobile Strategy

The mobile landscape is as broad and varied as any landscape that businesses have ever been challenged with supporting - arguably, even larger. So how do we begin to navigate these unchartered waters to begin to create a mobile strategy that fits our business? In this discussion, we'll explore some of the major "cultures" (platforms) in terms of their populations (market share and demographics), customs (behaviors, habits and expectations), governances, user interfaces, and belief systems in order to assist in creating an effective mobile development strategy. We'll also provide concrete development recommendations that businesses can begin implementing today.

avatar for David Reeves

David Reeves

David Reeves builds bridges between man and machine. His notable background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. As CEO of Romp Interactive, Reeves is a leading mobile strategist for many Fortune 500 companies... Read More →

Tuesday November 8, 2011 9:00am - 10:00am EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

10:30am EST

5 Strategies for Integrating Mobile into Your Marketing

85% of American adults have a mobile phone – mobile web users will outnumber PC web users by 2012. The explosive growth of the mobile device market has created new opportunities for marketers to reach potential customers, but so many still don’t take advantage of mobile.

In this presentation, you’ll learn how to successfully integrate mobile into your existing marketing campaigns to extend their reach, improve their effectiveness, and increase their ROI. We’ll discuss search and display advertising, SMS, QR codes and location based services and how they can integrate with online and offline marketing campaigns.


Brandon Eley

Brandon Eley is an Interactive Director, entrepreneur, author, and professional speaker with over 11 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and a consultant. As the Interactive Director for Kelsey Advertising & Design... Read More →

Tuesday November 8, 2011 10:30am - 11:30am EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

12:00pm EST

Mobile Tagging, The Real-Time Game Changer, The Power of QR Codes and Why You Should Not be Left Behind

QR Codes and Mobile Tags leverage the capabilities of smart phones to dazzle your audience with videos and interactivity straight from your marketing collateral. QR codes are used by brands, organizations, universities, museums and even municipalities as a quick and easy connection to their online message. Stand out with fun and innovative online offerings! 

Learn how to:

  • Use this game-changing technology as a bridge to mobile 
  • Create Buzz about your brand from a whole new audience
  • Track connections from the physical world to the online world
  • Deliver content based on location  
  • Engage your audience with instant gratification!

Bring your laptop and your lunch!

Food and drinks are available for purchas at the roam cafe.

business, non-profits, educators

avatar for Stephanie True Moss

Stephanie True Moss

Stephanie blogs about QR Codes and the opportunity they give to link anything printed with the mobile web. The experience can be rich and worth sharing if done well! When not blogging and tweeting about QR Codes, Stephanie design online experiences, marketing collateral as well... Read More →

Tuesday November 8, 2011 12:00pm - 2:00pm EST
Roam Atlanta 5815 Windward Parkway Alpharetta, GA 30005

1:30pm EST

The Evolving Multi-channel Experience and Mobile Ecosystem

It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.

We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?

avatar for Dan Israel

Dan Israel

Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the... Read More →

Tuesday November 8, 2011 1:30pm - 2:30pm EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

3:00pm EST

Bridging The Gap: Hip-Hop and The Digital Divide

High degrees of uncertainty mirror in both silicon valley and the entertainment industry. Will my app be downloaded? Will my song reach a high position on iTunes? Interestingly, and surprisingly enough there are lessons in both to be captured. Is the music business and silicon valley “brothers from another mother?” We’ll explore these ideas and more with Music Technologist @professordaddyo, Founder of Stetsasonic and Open Source Recordings.

Speaker Bio:

Hip-Hop historian, music technologist and founder of the original socially conscious band “Stetsasonic;" Daddy-O is a living Hip-Hop legend and one of the most influential voices in trending digital media. Hailing from Brooklyn, New York, Daddy-O has conquered the music industry not only as an artist, but as a mogul that helped launch industry heavyweights Mary J. Blige, Red Hot Chilli Peppers, Keith Richards, Sonic Youth and They Might Be Giants. As an executive, Daddy-O’s work began in 1995 with Universal Records where he was responsible for artist discovery and development. While in this capacity, Daddy-O discovered rap artists Master P. and Mystical and provided A&R services for Sony Records and Warner Music Group. Other notable projects include “And 1 Mix Tapes,” “MTV’s Rip the Runway,” and Omar Bin Hassan’s “Playa or Hata.” He has also done A&R and production work on the
movies “Dangerous Minds,” ”CB4,” and “Lean on Me.”

One of the most compelling minds of our generation; Daddy-O brings an energetic discussion to the latest in digital technology in his online syndicated show, “Get Ya Digital On.”


avatar for Glenn Bolton

Glenn Bolton

Hip-Hop historian, music technologist and founder of the original socially conscious band “Stetsasonic;" Daddy-O is a living Hip-Hop legend and one of the most influential voices in trending digital media. Hailing from Brooklyn, New York, Daddy-O has conquered the music industry... Read More →

Tuesday November 8, 2011 3:00pm - 4:00pm EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

4:30pm EST

Post PC, The New Era of Computing

Post PC is an era of computing that takes the PC off its pedestal. Though this shift isn’t restricted to mobile devices and tablets, they are spearheading this wave of change as they shift consumer expectations. These devices will be key to amplifying emerging marketing trends. Not only have smartphones and tablets brought mobile to the forefront of strategists’ minds, but we are seeing them applied to enhance traditional media by making it interactive and engaging. By linking mobile devices to TV and print through technologies like audiotagging and visual search, participants have more options for interacting, leading to true three screen experiences.


Tuesday November 8, 2011 4:30pm - 5:30pm EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318
Wednesday, November 9

9:00am EST

The iPad: How it's Revolutionizing Business

What's Up Interactive Presents "The iPad: How it's Revolutionizing Business" at the Georgia Aquarium

The trends are becoming obvious- tablets, specifically the iPad, are revolutionizing business. This session will feature Ronnie Ramos, Managing Director of Digital Communications at NCAA. Earlier this year the NCAA launched an iPad app specifically for March Madness and Ronnie will present an overview on the app, their strategy and how the iPad has changed the way they do business. He will also dive into details on how the NCAA integrated social media with the iPad app and how a highly visible brand like NCAA utilizes social media. This event will be moderated by Keith Meade, COO What's Up Interactive. 

Attendees will have access into the Georgia Aquarium and discounted parking in the attached parking deck! You can visit all of the Aquarium's exhibits and galleries and stop for lunch in Cafe Aquaria!    

Oceans Ballroom Instructions:

Upon entering the parking deck you will need to take a ticket. Once you park in the deck you will need to take the elevator to the first level. DO NOT GO TO THE MAIN ENTRANCE OF THE AQUARIUM. Exit the elevator and walk straight ahead across the deck. Proceed to the ballroom entrance. Enter through those doors and check in at the security desk. You will need to sign in and security will ask to look through any bags you are carrying. Please be advised no guns, knives, matches, lighters or gum will be permitted in the building.

Please contact the following number below if the security attendant is not able to reach your contact for the site visit.

What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers mobile app development; creative website design; social media marketing strategies; video production; innovative organic search marketing that successfully builds online audiences and email marketing solutions. What's Up's clients include AT&T, Georgia Aquarium, Georgia Lottery and Fox Television stations, among many others. To learn more, please visit whatsupinteractive.com and follow on twitter.


Ronnie Ramos

Ronnie Ramos is the Managing Director of Digital Communications at the NCAA. http://www.linkedin.com/in/ronnieramos

Wednesday November 9, 2011 9:00am - 10:00am EST
Georgia Aquarium 225 Baker Street Northwest , Atlanta, GA

10:00am EST

Augmented Reality – Real Life, Only Better

Augmented Reality, or AR, is one of the most amazing new consumer technologies in recent years. Your mobile device or computer screen can show you an actual photo or live scene – then AR adds additional images, video and information to enhance the reality you already see. Some describe it as the intersection of the Internet and the “Outernet.” Unlike old-fashioned virtual reality, it uses the screen at hand instead of awkward helmets and attachments. The ability to merge media into real life environments raises tremendous potential for entertainment, gaming, work, training and education. We’ll look at its current and future uses, including some of the newest applications by Atlantans working in this area. We’ll also examine obstacles that need to be overcome before it becomes commonplace. 

avatar for Blair MacIntyre

Blair MacIntyre

Blair MacIntyre is an Associate Professor in the School of Interactive Computing at the Georgia Tech, where he’s directed the GVU Center's Augmented Environments Lab for over 10 years. He has conducted Augmented Reality research since 1991, with the goal of understanding AR’s... Read More →
avatar for Terri Thornton

Terri Thornton

Terri Thornton, founder of Atlanta media relations and social media firm Thornton Communications, spent more than two decades as an award-winning TV and radio reporter and producer. She’s also written and edited several magazine articles, and is a contributor to the PBS MediaShift... Read More →
avatar for Tomer Tishgarten

Tomer Tishgarten

Tomer Tishgarten is Vice President of Technology at Engauge. Engauge is one of the nation's largest independent, full-service marketing agencies, working with top brands like Nationwide, Cisco, Coca-Cola, UPS and Nestlé.

Wednesday November 9, 2011 10:00am - 11:30am EST
Engauge 1230 Peachtree Street NE, Promenade II Bld, Suite 2200 Atlanta, GA 30309