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Tuesday, November 8 • 9:00am - 10:00am
Can’t We All Just Get Along? Social Media & Digital Marketing Success Through a Combination of In-House & Outsourced Talent

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A debate exists in the digital marketing world: is social media marketing more successful, transparent and engaged when it’s done in-house? Or, do outside firms – PR, digital, or social media agencies – bring more to the table due to specialized expertise and experience? This session will attempt to put an end to the debate by exploring , through a real-world examples, the reasons why a combination of in-house and outside talent offers the best solution. The panelists will share their tricks, tips and lessons learned by co-managing the successful, multi-channel social media program for SunTrust Bank and the Live Solid brand.

Tuesday November 8, 2011 9:00am - 10:00am EST
Hudson Grille - Midtown 942 Peachtree Street NW, Atlanta, GA 30309

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