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Wednesday, November 9 • 1:30pm - 2:30pm
Designing Digital Experiences *WITH* Users

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Many people in the user experience and usability community practice user-centered design (UCD). We design for user needs and tasks, which we uncover through interviews, laboratory sessions, and questionnaires either during or after use.

I will add to the set of tools for brand marketers and agencies to allow them to create products and services *WITH* their users. I'll help them understand how to shift their thinking away from thinking of users as experimental subjects and toward design partners. Then I'll set out methods, tools, and tips to use during their design processes (using case studies from our work for healthcare and automotive clients).

avatar for Zach Pousman

Zach Pousman

Principal, Thinky.org
Zach Pousman is a digital innovator and strategist. Zach helps companies decide on what to tackle and, depending on the project, leads agency and client teams to build products or launch the service. Zach takes an ethnographic approach to understanding customers and their behaviors... Read More →

Wednesday November 9, 2011 1:30pm - 2:30pm EST
Hudson Grille - Midtown 942 Peachtree Street NW, Atlanta, GA 30309

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