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Tuesday, November 8 • 10:30am - 11:30am
5 Strategies for Integrating Mobile into Your Marketing

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85% of American adults have a mobile phone – mobile web users will outnumber PC web users by 2012. The explosive growth of the mobile device market has created new opportunities for marketers to reach potential customers, but so many still don’t take advantage of mobile.

In this presentation, you’ll learn how to successfully integrate mobile into your existing marketing campaigns to extend their reach, improve their effectiveness, and increase their ROI. We’ll discuss search and display advertising, SMS, QR codes and location based services and how they can integrate with online and offline marketing campaigns.


Speakers
BE

Brandon Eley

Brandon Eley is an Interactive Director, entrepreneur, author, and professional speaker with over 11 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and a consultant. As the Interactive Director for Kelsey Advertising & Design, Brandon oversees interactive projects, online marketing campaigns and information architecture. He is the co-author of "Online Marketing Inside Out," and... Read More →


Tuesday November 8, 2011 10:30am - 11:30am
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

Attendees (20)