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Tuesday, November 8 • 10:30am - 11:30am
Digital Girl Talk for Guys: How a Women’s Podcast Attracted a Loyal Male Following

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Stuff Mom Never Told You is a podcast hosted by women that focuses on female-related topics, including pregnancy, dating and beauty. Instead of getting stuck in the women’s niche, we’ve won over a robust, interactive male audience by building credibility and keeping the conversation open to everyone.

This presentation includes online gender dynamics and niches, examples of how a women’s interest
podcast wooed male listeners and broadened their audience demographic and why dissolving digital
gender niches matters. This session also incorporates perspectives on finding and creating a niche and/or expanding an audience beyond a particular niche.


Tuesday November 8, 2011 10:30am - 11:30am EST
Hudson Grille - Midtown 942 Peachtree Street NW, Atlanta, GA 30309

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