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Tuesday, November 8 • 4:30pm - 5:30pm
Post PC, The New Era of Computing

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Post PC is an era of computing that takes the PC off its pedestal. Though this shift isn’t restricted to mobile devices and tablets, they are spearheading this wave of change as they shift consumer expectations. These devices will be key to amplifying emerging marketing trends. Not only have smartphones and tablets brought mobile to the forefront of strategists’ minds, but we are seeing them applied to enhance traditional media by making it interactive and engaging. By linking mobile devices to TV and print through technologies like audiotagging and visual search, participants have more options for interacting, leading to true three screen experiences.


Tuesday November 8, 2011 4:30pm - 5:30pm EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

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