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Tuesday, November 8 • 3:00pm - 4:00pm
Social Media and Crisis Management

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We work hard to grow our social communities beyond the “1 million fan” mark by gaining consumer trust and developing brand advocates, but what happens when s!@# hits the virtual fan? Through real-world examples from the US Marine Corps’ social media team, learn how to avoid a social uprising, keep the trust of your consumers and continue fan acquisition after the issue’s been resolved. You will learn the best ways to use your social communities as an outlet for crisis response and how your well-developed communities can actually help you spread awareness and positivity. Attendees will hear about the hierarchical response process that the USMC team developed for responding to uproars over controversial current events and governmental decisions that impact the lives of millions.


Tuesday November 8, 2011 3:00pm - 4:00pm EST
Hudson Grille - Midtown 942 Peachtree Street NW, Atlanta, GA 30309

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