Digital Atlanta has ended
Be sure to register for the events you want to attend by visiting http://digitalatlanta2011.sched.org/links
Back To Schedule
Tuesday, November 8 • 1:30pm - 2:30pm
The Evolving Multi-channel Experience and Mobile Ecosystem

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.

We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?

avatar for Dan Israel

Dan Israel

Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the... Read More →

Tuesday November 8, 2011 1:30pm - 2:30pm EST
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

Attendees (0)