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Tuesday, November 8 • 1:30pm - 2:30pm
The Evolving Multi-channel Experience and Mobile Ecosystem

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It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.

We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?


Speakers
avatar for Dan Israel

Dan Israel

SapientNitro
Digital Strategy Lead Dan advises retailers, financial institutions and consumer packaged goods companies on the creation of emerging digital experiences. Concepts have included: designing seamless engagements between physical locations and digital experiences, determining what the right contextually relevant content is and how it should be rendered on various touch-points, creating innovative ways to integrate a brand into the lifestyle of... Read More →


Tuesday November 8, 2011 1:30pm - 2:30pm
Georgia Institute of Technology - Klaus Advanced Computing Building 266 Ferst Drive NW, Atlanta, GA 30318

Attendees (18)