It used to be that getting in the head of your customer and delivering the relevant content was enough. Content has traditionally been viewed as king, but mobile introduces another, perhaps more important, dynamic to the ecosystem—context. Delivering the right content at the right moment to facilitate the desired action is the new Holy Grail for business.
We examine how to integrate GPS and other mobile capabilities into a multi-channel experience that includes apps and mobile web. We also explore the emerging mobile ecosystem, such as what marketers should do if all devices become smartphones, what about NFC, etc?
