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Thursday, November 10 • 10:30am - 11:30am
Social CRM and ROI

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Social CRM is a concept suggesting that Customer Relationship Management (CRM) systems should be highly integrated with social media and other available customer internet data sources to produce a more in-depth, informational, and business intelligence-driven customer information set. This session  explores the relationship between social networks and CRM platforms, from both a strategic and technical viewpoint. Third-party applications that help capture and transmit social data to CRM systems are explored. Finally, decision making and sales process based on this enriched customer information set is treated, with a look at return on investment of these initiatives.


Thursday November 10, 2011 10:30am - 11:30am EST
Hudson Grille - Midtown 942 Peachtree Street NW, Atlanta, GA 30309

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