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Thursday, November 10 • 9:30am - 11:30am
Nonprofit Digital Strategy Forum

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The Nonprofit Digital Strategy Forum will feature 10+ discussion tables, all staffed by leaders in nonprofit technology, all leading relevant, timely discussions and Q&A on topics you care about.

Participants can rotate to different tables/topics during the session, learn best practices & innovative approaches, hear about new tools and get answers to burning questions.

Additionally, experienced table hosts will provide session take away materials.

Check out a sampling the amazing line up of speakers and topics:

Facebook for Museums and Attractions

Trevor Beemon, Manager of Digital Communications, Atlanta History Center  I  Margaret Mitchell House
These days, people don’t really seek out information about you or your offerings- you need to give it to them. The easiest and most cost-effective way to accomplish that is by using social media sites like Facebook. In this discussion, you will learn how to use social tools and applications to enhance your Facebook page and increase your fanbase and user engagement.

Unlocking Online Engagment, Danica Kombol, Everywhere

Social Media is as much about engagement and cultivation as it is about raising money. As with any fund-raising effort, you have to build your case and develop a relationship before you make an ask.  Join Danica Kombol, owner of the successful Social Media Marketing firm Everywhere, in an engaging discussion.  Everywhere holds the Guinness record for their Social Media for Social Good campaign #BeatCancer.

How to Recruit and Engage Social Media Volunteers, Chad Elkins, Social Strategist, Engauge
Don’t have the resources to hire a someone to do social media for your organization?  Learn how to recruit a volunteer to develop and execute your social media strategy and how to direct them to success.

Measurement & Analytics in Social Media
Michael Nealis, Interactive Strategy Coordinator, Points of Light Institute
Wondering how to best demonstrate the efficacy of your social media efforts? Michael Nealis will help you think about what to track and measure, and how to analyze the results.

Incorporating Social into Event Fundraising, Cristin Jordan, Community Manager, Engauge
Spread the word about your fundraising event using social media by sharing content, enabling your volunteers and engaging new prospects.  Learn how to integrate social into event fundraising.

Imagine an Online Community of Volunteer Leaders
Jessica Kirkwood, Vice President, Interactive Strategy, Points of Light Institute
What if there was an online community for volunteer managers and leaders? What would motivate you to participate and/or to encourage your volunteer leaders to engage? Join this discussion about the future of volunteer management collaboration.

How to Craft Great Content to Grow your Fanbase, Lindsay Reene, Community Manager, Engauge
While it’s important to promote a brand’s mission in social, constantly talking about internal activities may not keep fans coming back.  Learn ways to craft content that engages current fans and encourages them to share your page and information with others to grow your page.  

Real time is the new time,

Lauren Thomas, Digital Strategy Analyst, Nurun

Blake Canterbury, Founder and CEO of BeRemedy

Dantes Rameau, Co-Founder and Executive Director of the Atlanta Music Project
Social media is a powerful communication platform for addressing community challenges and affecting change in real time. Learn how to leverage blogs, Twitter, Facebook and traditional media to empower communities, engage users, and create change “at the speed of social media.” Join the conversation!

From the Ground Up: Developing tools and strategies for your organization and your community, James Kelley, h2b creative, Director of Digital Strategy

You know your goals and you know your community's needs but how can I connect the two? Learn how to bring everything together into one dynamic and influential strategy. By developing a comprehensive strategy for your organization, you will be able to amplify your message and build advocacy for your brand, your cause, and your community.

Cultivating an All-Ages Online Community

Cliff Seal, Online and Creative Media, Mt. Bethel UMC

Description: Engaging multiple generations in a conversation about you can be daunting. How can you appeal to the zealous teenage volunteer and the technology-wary senior citizen at the same time? We'll discuss why this is important and I'll offer common sense methods for having an enticing online message without favoring age groups.

Innovative Apps & Tools to Extend Your Organizational Reach
Steven A. Shapiro, PMP®, Volunteer Director (fmr Technical Director), Architecture for Humanity Atlanta
Innovative tools any organiztion should be using to broaden your reach and both engage and grow your followers and volunteers.

Show Me the Money! Interactive Fundraising on a Budget
Liberty White, Founder, CHOZEN AWARDS
If you've ever looked at neighboring nonprofits and what appears to be a successful social marketing and fundraising campaign, and thought, "That's a great idea, but we don't have the funds or time to do that," this table topic is for you. Together we will explore and discuss the latest tools, programs, and trends that will best meet your needs, available staff, and resources to help your organization build and grow a solid interactive giving campaign. 

Teaching Your Mom to Fundraise Using Social Media

Sarah CroninE-Philanthropy Coordinator, Alzheimer's Association, Georgia Chapter and Shannon Primm, Metro Development Manager, Alzheimer's Association, Georgia Chapter

Being able to fundraise using Social Media as an organization is great! The real impact comes when you are able to have your supporters fundraise using their own social networks. This can be a challenge when you have a variety of constituents- both in demographics and social media experience. Learn how to best help your fundraisers help you by making social media fun, easy, and effective.

Thursday November 10, 2011 9:30am - 11:30am EST
HandsOn Network 600 Means Street, Suite 210 Atlanta, GA 30318

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