Social media and digital games grow annually in offerings and use. Gamification and badges provide promotions-driven user action for ROI. MMO games and virtual worlds continue to offer marketing visibility. What's right for appropriate usage, and when should they be used?
Join the Atlanta Interactive Marketing Association Social Media SIG for this session on the psychology of gamification and how and when games can be used most effectively. Speakers include Rob Kischuk, founder of Bad.gy, and Gabe Aldridge, co-founder of The SuperGroup, moderated by Jake Aull, GSU adjunct instructor of social media marketing and SEO.