Public Relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:
- Increase the awareness of your firm in early stages
- Use publicity to hook next-stage investors
- Use media to reach different key audiences your business needs to thrive
Lisa will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:
- Techniques for using publicity and social media in early, mid and late stage growth periods
- A simple methodology to gauge the ROI of your publicity efforts
