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Tuesday, November 8 • 8:00am - 12:30pm
The SMB Social Media Makeover Forum

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Interact with our panel of experts from companies including UPS, CBeyond, Arby’s, ING, Turner Entertainment (and more) as they help three small and mid-sized businesses revamp their social media strategy right in front of your eyes.

The SMB Social Media Makeover Forum is designed to bring seasoned  industry professionals together with local Atlanta marketers like you to share advice and best practices in real life case studies.

We’ve assembled a top notch panel of experts to help guide these marketers through the most common social media strategy touch points:

  • Set realistic expectations of social media
  • Define a strategy that complements business objectives
  • Prepare the management team for the implications of social media
  • Share ideas for making content more engaging
  • Understand the best metrics to measure impact and results

You are not alone when it comes to figuring out how to make social media work for you. Stop wondering how to engage customers, get leads, or influence key decision makers using social media and join us November 8 as we show you how to harness the power of social media for your small or mid-sized business.

The SMB Social Media Makeover Forum takes place during Digital Atlanta 2011 – a weeklong (November 7-11) calendar of events that will focus on the digital and social media scene in Atlanta. Last year’s inaugural celebration attracted more than 3,000 people including business owners, entrepreneurs and professionals from various industries, non-profits and educational institutions. Organizers expect an even bigger turnout this year.



8:00 – 8:30 AM     Registration and Breakfast

8:35 AM               Introductory Remarks by Dan Greenfield

8:45 AM               Makeover Case # 1


Mark Henneges – Head of Digital Strategy, ING

Nicole Jayne Director of Community, Scoutmob

Shana Keith PR Director, Cbeyond

9:45 AM               Break

9:55 AM               Makeover Case #2


Debbie Curtis-Magley Public Relations Manager, UPS

Josh Martin Manager of Social Media, Arby’s Restaurant Group

Seth Miller Senior Manager, Turner Entertainment Networks

Judi Knight President, New Tricks

10:55 AM             Break

11:10 AM             Makeover Case #3


Shashi Bellamkonda Director of Social Media, Network Solutions

David  Landsman  Director of Strategic Alliances, mtg.com

Michael Erickson Director of Marketing, Fifth Group Restaurants

12:10 PM     Concluding Remarks and Thank You


Benefits of Attending:

As a registrant, you will discover you are not alone when it comes to questions about social engagement as many SMBs face similar challenges. You will benefit from the experiences of other small and mid-sized businesses. You will see first-hand what it takes to implement a successful social engagement strategy.

The event will give you ample opportunity to network, ask questions, and get feedback on your social engagement experience.


Tuesday November 8, 2011 8:00am - 12:30pm EST
Hodges Room, 3rd Floor of the Centergy Building 75 5th Street, NW, Atlanta, GA 30308

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